S Toys brings boundless fun with a wide spectrum of toys for every kid and for everyone who’s a kid at heart. The brand was initially launched as an online storefront where toys from all over the world were curated and made available to Indian buyers. 

After the immense success of this portal, we realized that we had abundant market data on what Indian toy shoppers want. Upon diligent analysis of this information, we reached a stage where we were ready to bring our own toy products to the Indian market. Sticking to our roots of diversity in the products available to shoppers, we are building product lines in such a way that there’s a toy for everyone out there, whether you’re looking for recreation, education or a combination of both.

At S Toys, our focus is on product quality, durability and safety. All our toys undergo stringent quality checks to ensure that they are absolutely safe for kids to play with. In our pretend play sets, for instance, we’ve paid utmost attention to the little things and the products are designed with smooth, rounded edges to eliminate the possibility of children hurting themselves by accident.  Our products are currently available on popular Indian marketplaces like Amazon India and Flipkart as well. In fact, some of our products already feature in the best-sellers on Amazon, in their respective categories.